Professionals PressPosts Tagged ‘search systems’
Creating a Persistent Knowledge Layer Infrastructure
Creating a Tangible Knowledge Layer Through Content Marketing A useful way to think about it: Traditional marketing tried to capture attention. Modern content marketing tried to rank in search. The emerging model is creating a persistent knowledge layer that AI systems, search engines, recommendation systems, and people can repeatedly reference, connect, and trust. That knowledge layer becomes tangible when it…Read More
What is E-E-A-T
What’s E-E-A-T *E-E-A-T : Even if you don’t expect to rely on getting organic traffic from Google search (or Bing etc.) you still might want to pay attention to what they consider to be important. In the Google Search Quality Rater Guidelines (the handbook for humans to train algorithms on good search results) there is emphasis on user experience. They…Read More
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