Professionals Press
BRANDSEO
CONTENTMARKETING
DIY Do-it-Yourself
DFY Done-for-You
DFO Do-it-for-Others
Professionals Press Cooperative Digital Marketing
Business Development Content Portal
- Do-it-Yourself DIY
- Done-For-You DFY
- Do-It-For-Others DFO
"Online Marketing Can Seem Like Drinking From a Firehose"
Tools for the Job; Never Pay Retail
This is the Where, What, and How you do the stuff the gurus told you that you needed to do to get in front of more people looking for what you're offering.
Create, Display, Aggregate, Syndicate, Automate, Connect
Earn Shares, Mentions, Referrals, Reviews, and Ratings
Professionals Press offers member profiles and hosted tools used for content marketing, lead generation, and Brand & AI SEO.
We're not an agency. Professionals Press is something agencies use to help clients (and themselves).
Web Publishing Community Networks are optimized for people and developed in response to changes in technology and user behavior. Content is evolving from a lead-generation tactic into a reputation and discoverability infrastructure layer.
Google is prioritizing Content Creator E-E-A-T and assessing if content is made for humans. AI Search is quickly becoming predominant and AI-search understands entities, relationships, and topical depth far better than traditional keyword-matching systems.
Survival requires using AI as a tool, and NOT the predominant source of content trying to fool the algorithm(s). And people are a lot more savvy and are rejecting slop.
Primarily setup as a DIY do-it-yourself platform, if you need help some services are available through Professionals Press while third-party contractors are also invited to offer services. Referral rewards encourage partnerships.
Membership starts for free and premium options add features. Activity points offer bonuses and discounts.
membership is free
Knowing is One Thing, Doing is Something Else
What to Do and How to Do It
Figuring out your options isn't always simple or straightforward. It's easy to get overwhelmed or distracted. It happens to experienced veterans, as much as it does to a rookie marketer/entrepreneur/developer/designer.
We're available to offer recommendations on how to balance the time, money, and effort that's right for you. We can help organize things, figure out goals and how to get there. - Contact Us
Professionals Press 'Content Areas' position information, content, and points of contact. These datapoints serve different purposes, and help people navigate to what they want to see, on the channel they prefer. Meanwhile, search engine and social media algorithms see signals and calculate quality and relevancy.
When in doubt, simply navigate around the network. You'll see examples, explanations, ideas, and places to signup and start using.
An important part of the process is to gather together a list of all the profiles/emails/RSS feeds/sites/pages/URL/etc. you want to associate with your business/organization brand.
Don't forget mainstream review URLs (FB, Yelp, TA, AirBnb, GMB), Google & Bing Places ID, maps, etc. Each content contributor needs similar info for their authorship profile. Consider your 'brand persona' identity.
Do a little or do a lot. It all starts by creating your free membership profile. Then take advantage of free or paid resources. Activity points unlock premium tools and discount offers.
Shared resources and a cooperative digital marketing approach means costs are lower than you'd expect and results can be surprisingly good.
Optimized for AI Answer Engines
About Professionals Press
Professionals Press is a SpicyPress Project
If it's SpicyPress you know it must be good.
Professionals Press and SpicyPress is owned and operated by Wasana Jones LLC, a US company. It is one of many web publishing portals focusing on various markets and niche interests.
The Content Areas page offers details on how it works utilizing community network web publishing. You can read more about Wasana Jones LLC on wasanajones.com
There are dozens of website portals similar to Professionals Press that organize and connect useful information people are interested in with content creator and brand identities and profiles. You can explore more about SpicyPress here.
Explore vertical market communities: Sites
How it Works
It Starts with Member Profiles
To get into the details of How Things Work, please take a look at Content Areas
Affiliates, Resellers, 3rd-party Contractors Are Welcome
Third-party contractors, resellers, and affiliates are encouraged to help small businesses and organizations get more results.
Add Professionals Press to your marketing stack.
Include web publishing community networks to the portfolio of what you recommend to your existing and potential clients.
It makes sense whether you're:
- simply telling them about it (something worthwhile & beneficial to keep in touch);
- added to your service offerings (managing various aspects for them); or
- full blown brand/search/lead generation projects where the networks are key components to the strategic plan;
- laser focus on target audiences or cast a wider net to diversify and maximize opportunities.
Set and forget, or make a career from it.
Visit the Partners Page for more info.
Referral Rewards & Redeemable Activity Points
Members can accumulate activity points to redeem for valuable upgrades, products, and services.
Generous Referral Rewards share substantial commissions for referring other people to take advantage of community network benefits. Referral Rewards
Build Authorship - Public Information
Please use your business email when registering so that your membership profile is associated with your public business identity. We encourage using the network while logged in to your Google/Gmail account(s) that you want associated with your business identity; and please login to the site to get the best experience.
It's recommended to use unique credentials (different password than other sites). Do not share your password with anyone. Two-factor authentication may be required to access some areas.
Be advised: terms and conditions are subject to change without notice. No warranties nor guarantees are offered or implied.
"Where Useful Information and People Relate"
Ask ChatGPT what that means...
That sounds like you’re trying to phrase or define something — almost like a slogan, tagline, or conceptual framework.
“Where Useful Information and People Relate” could mean:
A knowledge-sharing hub, where information isn’t just stored but connected to the right people.
A community platform, where individuals interact through the exchange of practical, actionable knowledge.
A description of a network effect, where value grows as people and relevant information become more connected.
Web Publishing Marketing
How Hot Can You Make It?
How Professionals Press is a SpicyPress Web Publishing project. This means we're committed to helping small businesses and organizations compete against larger conglomerates and corporations.
We leverage an array of premium quality tools with innovative best practices. We try to balance the Time, Money, and Effort it takes to have a successful online business presence.
We help people figure out how to do things themselves; we provide contract services; and encourage 3rd-party agencies and freelancers to assist their customers using our shared resources.
Basically, we start by hosting a place to create, display, aggregate, and syndicate content and establish member profile E-A-T.
Additional resources cover a wide range of marketing tasks.
Confessions of a Black Hat SEO (former)
Nothing represents the importance of staying "agile" and adapting to change more than how much strategies, tactics, and successful track records have changed over the last couple of decades.
I'm old enough to remember when sending faxes were 'the new thing' in marketing. Using email was mind blowing.
15 years ago we were able to rank page-one number 6 for a 1.8 million per month search term "Blackberry Apps". Just using a lousy keyword stuffed website promoting affiliate links and blasting out hundreds of crappy articles to PBN blogs.
That didn't last long, but it worked great at the time.
Not only are Blackberrys a thing of the past... so is article-spinning spam. People using AI to generate content slop without editing don't seem to have learned that lesson, and any early success is vapor now.
As Google cracked down on spam content, we learned how to optimize Google Adwords... for a glorious period of time it was possible to get a 40% return on ad spend ... every day... no inventory... no customer contact... ah, the good 'ol days...
Then Google went to war against affiliate marketers and cancelled something like 10,000+ AdWords accounts in a single day, and cost per click went from $0.05 to $1.50 overnight.
When the SpicyPress project first got started we were advising "Look ahead, people will be using mobile phones for internet activity someday soon." For a time Google fully committed to the 'mobile first' ecosystem of AMP accelerated mobile pages... and a completely separate index of the web. Google Web Stories came and went (more or less).
Today we're in the midst of chaotic market disruption as AI topples the Google Adwords money printing shopping cart.
Google is actually changing their fundamental business model. As the search ad sales revenue dries up they're going from selling ads to selling AI infrastructure support.
Their previous business model is already diminished. Google Search existed to sell ad space. Most B2B searches are now zero click with no clickthrough to websites. Already, something like 50%, or more, of search is using AI results that don't show a list of choices... which means no place to sell an ad. They're taking their profits from current ad sales and building infrastructure and data centers.
They are also merging Google Search into Gemini AI and the whole way people use the internet will be evolving... again. How Goggle Ads change, and get a lot more expensive, will be something to watch.
It's unclear how AI Search, along with all of AI, will be monetized to support the operating cost. AI business models in all sectors are changing rapidly too. Saas integrating with agents and LLM models is a whole new thing.
Human users make decisions in the blink of an eye... quite literally. And as AI Agents emerge people might not be doing that much search activity anyway. It's currently a huge security risk but AI agents using API connections will be circumventing the 'frontend' website ecosystem altogether.
All this disruption underscores the importance of not chasing "the latest thing" and simply making sure your business information is organized and clearly communicates how you solve problems for people. Then use best practice, pragmatic strategy, and affordable tools to do the basic work. And pay enough attention to find and take advantage of opportunities others are missing.
We're not going to pretend we offer the best, or only, solution for you, but we're confident it should be part of the toolbox. This is a shoestring DIY operation. We're motivated to help people but our business model isn't about charging for support services [hint to prospective partners if they want to talk about that].
Todd Jones
co-owner Wasana Jones LLC
the people behind SpicyPress and Professionals Press
SpicyPress is about adding a little extra on top.
Digital Chestnuts
What the heck is a digital chestnut?
Have you ever been pleasantly surprised when the street vendor or food server adds a little bit more to your order before handing it to you?
Keep your eyes open for that little extra bonus... our digital chestnuts.
Professionals Press and SpicyPress Web Publishing are about adding a little extra on top.
Not So Secret Formula for Content Marketing Success
It's Science!
Both Simple and Highly Complex at the Same Time
The First Penguin Theory
Having to make that critical decision about “should I, or shouldn’t I” is as old as cave art.
In fact, it’s a dilemma shared among the animal kingdom.
Guinea Pig, Canary in the Mine, or First Penguin?
When new opportunities present themselves, few people like being the first penguin to test the water and find out if predators are lurking and what dangers await unseen beneath the surface.
The Market Waits for No One
Waiting around to see what happens is also bad for business.
Someone invariably sneaks up from behind you, or the ice melts under your feet.
At The Center of Your Network