What is E-E-A-T

By professionals9 | May 13, 2026
What’s E-E-A-T *E-E-A-T : Even if you don’t expect to rely on getting organic traffic from Google search (or Bing etc.) you still might want to pay attention to what they consider to be important. In the Google Search Quality Rater Guidelines (the handbook for humans to train algorithms on good search results) there is emphasis on user experience. They…Read More

Content Needs to Match Audience Intent

By professionals9 | May 13, 2026
Content Needs to Match Audience Intent In AI-powered search, user intent is classified by the underlying goal or “why” behind a query, rather than just the keywords used. AI systems recognize that a user’s intent can shift rapidly as they move through the sales cycle of exploring, discovering something, researching it, engaging with supplier, and then making a commitment.  The…Read More