Then and Now Search Comparison

        AI-powered search has changed how clients find and choose professionals What used to require budget and SEO now requires something harder to fake: genuine expertise. Before — keyword search Rank high enough to get clicked How you get found Position on the page Rank 1–3 or you’re invisible. Budget buys placement. Paid search dominates Ads occupy…Read More

AEO/GEO Ranking Factors for Professional Services

What AI Search Actually Evaluates When Clients Are Looking for Professional Services When a prospective client asks an AI what lawyer, accountant, or consultant to consider — these are the signals that determine who surfaces and who doesn’t. 1. E-E-A-T Signals: The Non-Negotiable Foundation This isn’t just a Google framework anymore. AI models now use Experience, Expertise, Authoritativeness, and Trustworthiness…Read More