Professionals PressPosts Tagged ‘Search’
What Professional Service Providers can do to Get New Clients
The top three options for a professional service provider to get new clients are: 1. Referrals from existing clients and partners Referrals are widely considered the most effective and highest-quality source of new clients because they come with trust built in.[sba] Actively ask satisfied clients for referrals after delivering results[sba] Build a referral network with complementary service providers (e.g., a…Read More
Strategies for Google SEO vs AI SEO
a professional services marketing site which encourages member users to share content on their social media… articles, member profiles, events, listings … things like that…. is there meaningful benefit to that under the Google SEO scenario and/or ChatGPT, Claude, Perplexity AI search This is a really important strategic question, and the honest answer is nuanced — the benefit is…Read More
Then and Now Search Comparison
AI-powered search has changed how clients find and choose professionals What used to require budget and SEO now requires something harder to fake: genuine expertise. Before — keyword search Rank high enough to get clicked How you get found Position on the page Rank 1–3 or you’re invisible. Budget buys placement. Paid search dominates Ads occupy…Read More
AEO/GEO Ranking Factors for Professional Services
What AI Search Actually Evaluates When Clients Are Looking for Professional Services When a prospective client asks an AI what lawyer, accountant, or consultant to consider — these are the signals that determine who surfaces and who doesn’t. 1. E-E-A-T Signals: The Non-Negotiable Foundation This isn’t just a Google framework anymore. AI models now use Experience, Expertise, Authoritativeness, and Trustworthiness…Read More
