Meta AI Optimization

How Professional Services Firms Should Optimize for Discovery and Recommendations on Meta AI Driven Platforms For law firms, consultancies, accounting practices, architecture studios, and other B2B services: The way clients find and evaluate you is shifting. Instead of only Googling and clicking blue links, decision makers now ask Meta AI, “Who is the best M&A lawyer for SaaS startups in…Read More

AEO/GEO Ranking Factors for Professional Services

What AI Search Actually Evaluates When Clients Are Looking for Professional Services When a prospective client asks an AI what lawyer, accountant, or consultant to consider — these are the signals that determine who surfaces and who doesn’t. 1. E-E-A-T Signals: The Non-Negotiable Foundation This isn’t just a Google framework anymore. AI models now use Experience, Expertise, Authoritativeness, and Trustworthiness…Read More