Professionals PressPosts Tagged ‘Google Search’
Strategies for Google SEO vs AI SEO
a professional services marketing site which encourages member users to share content on their social media… articles, member profiles, events, listings … things like that…. is there meaningful benefit to that under the Google SEO scenario and/or ChatGPT, Claude, Perplexity AI search This is a really important strategic question, and the honest answer is nuanced — the benefit is…Read More
Write for People, but optimize for both Google AND AI engines
Optimizing for Large Language Models (LLMs)—often called Generative Engine Optimization (GEO) or LLM Optimization—is the new reality. Instead of just aiming for keyword rankings, brands must now build undeniable digital authority, trust signals, and machine-readable content that AI platforms want to reference. The fundamental shift requires adapting your online presence across four core pillars: 1. Build Entity Authority (E-E-A-T) AI…Read More
What is E-E-A-T
What’s E-E-A-T *E-E-A-T : Even if you don’t expect to rely on getting organic traffic from Google search (or Bing etc.) you still might want to pay attention to what they consider to be important. In the Google Search Quality Rater Guidelines (the handbook for humans to train algorithms on good search results) there is emphasis on user experience. They…Read More
Professionals Press is a SpicyPress project. If it's SpicyPress you know it's got to be good.