What is E-E-A-T

What’s E-E-A-T *E-E-A-T : Even if you don’t expect to rely on getting organic traffic from Google search (or Bing etc.) you still might want to pay attention to what they consider to be important. In the Google Search Quality Rater Guidelines (the handbook for humans to train algorithms on good search results) there is emphasis on user experience. They…Read More

AEO/GEO Ranking Factors for Professional Services

What AI Search Actually Evaluates When Clients Are Looking for Professional Services When a prospective client asks an AI what lawyer, accountant, or consultant to consider — these are the signals that determine who surfaces and who doesn’t. 1. E-E-A-T Signals: The Non-Negotiable Foundation This isn’t just a Google framework anymore. AI models now use Experience, Expertise, Authoritativeness, and Trustworthiness…Read More